Blaze through your copywriting with Hypotenuse's product description generation tool. Instantly generate thousands of descriptions for products in minutes.
"Need a white dress for your next special occasion? This one's a winner. With an on-trend off-the-shoulder neckline and a flattering ruched waist, this white dress is a total winner. The cotton fabric makes it perfect for warm weather occasions, while the simple silhouette ensures that it will never go out of style."
Transform product data into engaging, high-conversion stories and product descriptions. All in your tailored brand voice.
Connect directly to your PIM, e-commerce platform or custom CMS and have all your product details pulled automatically, ready for generation.
Bring your products to life with a click. Generate product description variations from your product images, attributes and SEO keywords.
Edit generated copy directly and seamlessly in one place, with an organized workflow that keeps up with your pace.
The perfect pair of lace-up sneakers for any occasion. A classic design that will never go out of style, these sneakers are designed with comfort in mind. Ready to take on the city streets or for a relaxing day at the park, these shoes are versatile and can be worn anywhere.
Sync right back into your CMS or product information management systems to get your products to market faster and easier.
Enrich product detail pages using our AI product description generator to generate thousands of first-draft descriptions within minutes.
Reduce friction and writer's block for your team by giving them a first draft of a description to work off. Enable your team to do what they do best.
Make SEO front and centre without the overheads of training and brand guidelines. Lower your SEO spend and let your team focus on high-value strategy.
Product descriptions convert because they educate customers on key product features and benefits. Make sure you're not losing customers midway through the funnel.
To give you a little inspiration, we've gathered a few examples of effective and enticing product descriptions our product description generator has created.
Check them out, get creative, and start writing product descriptions that will showcase your products to their fullest.
Request a demo to chat about how we can improve your PDPs everywhere.
We're just scratching the surface on what you need to write five-star content for your Product Detail Pages (PDPs).
Need active voice versus passive voice? Titles and bullets? Or avoid competitors' keywords? We get our models to learn your needs and your voice.
Generate all your product descriptions at once. Grab a cup of coffee while our product description generator does the heavy lifting for you.
All your product information synced with a touch of the button. Keep your product details aligned with a single source of truth.
A built in editor right at your fingertips. We're also compatible with all your grammar checking browser extensions and tools.
Speak the languages that your customers do and expand your market footprint. We support over 25 languages and counting.
The more you use Hypotenuse AI, the more it learns your preferences, the better it gets. It's the intelligent assistant you always wanted.
We've collected all the resources and tips you need to craft stellar product content.
An all-you-need-to know guide on maximizing revenue for your e-commerce store through product content and copywriting.
Adopting the headless e-commerce structure is a significant decision for your business. Learn whether your business is a good candidate.
Content marketing is one of the most important aspects of ecommerce because it's how you build trust and authority with your customers.
When you produce high-quality content on a regular basis, you're showing that you're an expert in your field and that you genuinely care about your customers. This builds loyalty and helps you attract new customers over time.
Content marketing can also help you increase traffic to your website through SEO, which can lead to more conversions and sales.
We've built a better way to generate product descriptions at scale with our AI description generator online. Import product attributes through CSV and our API to supercharge your e-commerce workflow, whether you're an e-commerce store owner, product description copywriter or large content team.
Our cutting edge machine learning models can understand your product, brand voice and content needs so that each product description is unique and tailored to you. We streamline the process of activating your product listings — all in one single product description generator. To learn more, try us out free.
Product descriptions are an often overlooked but extremely valuable piece of content for ecommerce businesses. Why? The most obvious benefit is that they can help you rank for long-tail, highly targeted search terms specific to that product.
If you've done the work on product awareness and generating traffic, well-written product descriptions can also establish your credibility as a source of information for that product.
People are often looking for specific information when they're considering a purchase, and by providing it, you're giving them one more reason to trust you over an affiliate site.
When you build expertise and topical relevance for your site with specific, relevant and helpful product descriptions, you'll also find yourself appearing in SERPs that are primarily dominated by affiliate content - a great opportunity to steal some of that traffic!
Product descriptions are a critical part of any ecommerce business. They're the first thing a customer sees when they're browsing your products, and they can make or break a sale.
There is a mental hierarchy of what customers are trying to do when they first encounter something new:
It's like a movie trailer: it provides a ramp to understand what the product is about, makes the consumer want to learn more about the product, and it has to make the consumer believe that the product is worth their time and money.
As simple as it sounds, a product description should explain what the product is. It should explain what it can be used for, the materials were used to make it, and any special features or specifications.
Product descriptions are important pieces of online content that help customers determine if a product is for them. Good product descriptions evoke an emotional response in the reader, helping them to understand why they need the product.
A well-written product description establishes credibility for the brand and product, and tells the story of why a customer should buy the product. If they know that the product is legit, they're more likely to buy it.
A product description should showcase what makes the product special and different from the competition. This is an important document for online sellers because it can be the deciding factor for a customer who's on the fence about buying.
In summary, with careful wording and an understanding of what customers are looking for, you can make sales soar. Good examples of product descriptions are clear, concise and helpful.
However, it's not as easy as it sounds. In fact, it takes a lot of effort to write product descriptions that are both accurate and appealing to customers.
That's why Hypotenuse exists - to take the fuss out of copywriting. With our AI-generated descriptions, you can hit all the right notes and make sure that your products stand out from the competition.
Here are some things to think about when writing a good product description, which we also integrate into our product description generator:
When it comes to writing product descriptions, it's important to remember who your audience is, and as in much detail as possible. You're not just targeting families: you're targeting families who live in a suburban area and have two kids.
Once you know your target market, it's easier to define your audience's wants and needs. For example, if you're targeting entrepreneurs, you'll want to focus on translating features into benefits. Why is this product a valuable investment? What makes it different from the competition?
Establishing a unique brand voice is also key. Think about the tone and language you want to use in your product descriptions. Do you want to be funny, serious, quirky or informative? There's no wrong answer, as long as you stay true to your brand.
When writing a product description, it's important to use influential words that will compel shoppers to buy. Start by describing the product in detail, using adjectives that appeal to the senses. Next, focus on the benefits of the product, and why it's the right choice for the customer. Finally, explain why the product is a great value and how it can improve the buyer's life.
Product descriptions are a goldmine for SEO. Not only do they introduce your products to potential buyers, but they also provide an opportunity to rank for valuable keywords. When writing your descriptions, make sure to optimize them for search engines.
This means that you should be including keywords in:
All keyword-rich copy should accurately reflect what your product is. This will help improve your ranking and attract more buyers to your products.
A good product description not only tells the story of the product, but also induces a purchase intent in the reader. It's a fine line to walk, and it's not always easy to generate copy that's both informative and persuasive. The first step is to set targets and KPI for your content marketing strategy. This will help you to measure the effectiveness of your product descriptions and make necessary adjustments. Once you have a goal in mind, it's easier to focus your efforts and create copy that hits the mark.
Aside from these quick tips on writing product descriptions, our cutting edge machine learning models can understand your product, brand voice and content needs so that each product description is unique and tailored to you. We streamline the process of activating your product listings — all in one single product description generator.
Start by gathering all the information you can about the product. This might include product specs, photos, customer reviews, or any other sources of information.
Write a catchy headline that captures the essence of the product.
If it's a unique product, introduce the product and explain what it is. Try to use storytelling to paint a vision. Show the customer what life would be like if they had this product. What would they use it for?
Detail the unique features and benefits of the product. What makes this product special? Why should someone buy it?
Polish and proofread your work. Get someone to check for mistakes you might have missed. Try to keep your descriptions short, snappy and to the point. Most shoppers won't read more than a paragraph or two, so make sure to get to the point quickly.
End with a call to action to get your customer moving.
Other things to include in your description:
A PDP is a page on an e-commerce site that conveys important information about a particular product. For example, if the product in question is a sofa, the PDP might contain its dimensions, material, available colors, pictures from several angles, its collection, information delivery and warranty, and buyer reviews.
These pages help consumers make an informed decision about choosing products and whether or not to make that purchase.
We understand the needs of multi-channel sellers - our AI can automatically generate title and product descriptions to fulfill the requirements of Walmart, eBay and Amazon. Each channel has its own technical, linguistic and stylistic restraints, and we can make copywriting for these platforms easy, all while maintaining your unique brand voice.
Our product description generator will maintain the structure that fills your store's needs - whether it be a list of technical benefits, prose and emotive imagery, or something in between. Our AI can instantly generate product descriptions to match your chosen form and structure - while boosting SEO with unique content that Google loves!